Advertising on screens sounds like an agency and long planning. With regiowerber you book it yourself in the portal: you choose the screens, upload your ad and switch the campaign on when everything is ready. This article walks through the steps in order and points to the matching guide with the labels of the portal for each one.
Two terms come up again and again. A sujet is a single piece of advertising, that is an image, a text, a PDF or a video. A campaign bundles sujets, sets on which screens and in which period they run, and switches them on or off.
Step 1: Sign in and open the organisation
You sign in to the portal and open your advertiser organisation, which holds your sujets, campaigns and invoices. If it does not exist yet, you create it yourself on your first visit. Several people from your business can work along in the “Team” tab.
Step 2: Create the sujet
The ad itself comes first. You upload your image or video to the media library and turn it into a sujet. A sujet can be an image (JPG, PNG, GIF, WebP or AVIF), a video (MP4, WebM or MOV, played without sound), a multi-page PDF or a document you write in Markdown or HTML.
The screens typically show Full HD, that is 1920 × 1080 pixels in landscape or 1080 × 1920 pixels in portrait. The portal shows the resolution and format of every screen while you choose. A sujet runs for at most 30 seconds, and a location can have a shorter display time. Plan the message so that it is understood within a few seconds and from a few metres away.
The steps in the portal are shown in the guide Upload a sujet and submit it for approval, how a sujet in Markdown or HTML is built in the guide to sujets. If you have no sujet at hand, you can have it designed to fit the screens you choose.
Step 3: Create the campaign and choose screens
In the “Campaigns” tab you create a campaign with “New campaign”. Under “Delivery” you search for a place, an address or a type of location and tick every screen in the results one by one. For every screen you see its address, surroundings, photos and day price. Greyed out screens cannot be booked.
Then you add your sujets and set a time window per entry, from when to when it is visible. That way an offer fits exactly into the period it is valid for. Under “Cost of this booking” you see the day price per screen and the sum, calculated by the portal. How the price is made up is explained in the article What does advertising on screens cost?
Several campaigns can run side by side, each with its own screens and its own period. The single steps in the portal are shown in the guide Create a campaign and choose screens.
Step 4: Submit the sujets for review
Every sujet is reviewed by the operator of the booked screens before it runs there for the first time. The review is mandatory, in self-service as well, and it is free of charge. You submit a sujet in its preview with “Submit”, or all open sujets of a campaign at once with “Submit all sujets”. The operator reviews promptly, and you see the state per operator at the sujet.
A sujet is rejected for reasons of content under the terms, or for technical reasons, for example when the file does not play, the sujet runs longer than the maximum, the text cannot be read or the QR code leads nowhere. You read the reason at the sujet, revise it and submit it again. A changed sujet goes back into review as well.
Step 5: Agreements, payment method and switching on
Before a campaign can be switched on, two things are needed, and you settle them once for your organisation. In the box “Accept agreements” you accept the terms and the data processing agreement of the operators whose screens can be booked. In the “Invoices” tab you choose the payment method: by invoice or by card and TWINT. The guide Accept agreements and choose payment shows both.
A newly created campaign is inactive. You switch it on deliberately when it is ready. It runs as soon as it is active and all of its sujets that are switched on are approved. The screens pick up the change by themselves, nobody has to do anything on site.
Whether a campaign is running is shown by the traffic light in the campaign list: red is inactive, yellow waits for a sujet to be approved, green is running.
Step 6: Read the proof per day
As soon as your ad runs, the proof is created automatically, per day and sujet. In the “Billing” tab you see on how many screens your ad ran, how often it was shown and how often someone took it along to their phone by QR code. On screens with touch every touch is added. The guide Read the proof of delivery explains the columns.
There is no minimum term. The same switch that turned the campaign on pauses it again. The days on which your sujets ran until then are billed, monthly and after the playout.
Rather have it booked for you?
If you would rather not create the campaign yourself, request it through the contact form and choose “Book a campaign” there. regiowerber gets back to you. Every sujet is reviewed on this route as well. An overview of screens, formats and proof is on the advertising page.