A hairdresser, a garage or a restaurant mainly wants to be seen in its own area. Three ways usually come into question: the poster, the flyer and the screen. None of them is always the right one. This article sets them side by side so that you can decide for your own plans.
This article names no prices of other providers. They depend on the provider, the place and the quantity, and a comparison without your own figures would be guesswork. How the price of the regiowerber screens comes about is explained in the article What does advertising on screens cost?
What a poster does well
A poster is large and calm. It stays in the same place for the whole time it hangs, and whoever walks past it every day sees it every day. For a simple, strong message with a picture and a few words that is a proven way, especially in places where many people pass by.
The limits lie in changing and in measuring. The design is fixed for as long as the poster hangs, and a new offer means a new print and a new posting. How many people have seen a particular poster can usually only be estimated.
What a flyer does well
A flyer ends up in the hand. It can carry more text than any surface in a public space, such as a menu, opening hours or a voucher, and it can be kept and passed on. Whoever has something detailed to say is often well served by paper.
In return a flyer needs lead time. It has to be designed, printed and distributed before the offer starts, and a correction after printing means a new print run. Whether a flyer was read usually shows only when someone stands in front of you with the voucher.
What a screen does differently
On a screen your ad runs in turn with others. The ads run one after another, each for at most 30 seconds, in rotation. On a public advertising screen your sujet fills the whole surface, at other locations the ad gets the whole surface or part of it, depending on the location.
The biggest difference is flexibility. You choose every screen one by one and see its address, surroundings and day price beforehand. With a time window per entry an offer runs exactly in the period it is valid for. You can change or replace a sujet at any time, and nothing has to be printed for it. A changed sujet goes back into review with the operator of the screens and runs after approval.
Then there is the proof. A presence sensor counts anonymously how often your ad was shown to someone standing in front of the screen. Whoever scans the QR code on your sujet takes your offer along to their phone, and that is counted as well. The proof is created per day and sujet, with no camera and no personal reference. There is no minimum term, and the days on which your sujets ran are billed.
Where a screen fits less well
A screen is seen in passing. A long list of offers or a detailed text hardly gets across in at most 30 seconds and from a few metres away. For such content a flyer or your website is the better place, and the screen can lead there with a QR code.
The surface is not yours alone. Your ad shares the screen with others in the rotation. Whoever wants to be visible in one place without interruption for weeks is more likely to find that on a poster site of their own.
And the network is still growing. Not every location can be booked yet, and not every area has a screen today. Which screens come into question for your region is shown when you create the campaign in the portal.
Combine instead of choosing one
The ways do not exclude each other. A flyer can carry the detailed version of your offer, while the screen nearby reminds people of it and leads to the same page with its QR code. If an offer runs only briefly, the screen covers exactly those days without taking a poster site for longer.
A good first step is a small one: a few screens near your business, a clear sujet and a look at the proof after the first days. Since there is no minimum term, you can then extend, change or pause.
Three questions for your decision
How much do you want to say? A short message fits a poster and a screen, a detailed one belongs on paper or on your website. How often does your offer change? If it changes often, the screen plays out its flexibility. Do you want to show what the advertising achieved? Then the proof per day and sujet helps.
How a booking works in detail is described in the article Book screen advertising yourself. An overview of screens, formats and proof is on the advertising page. If you still lack the right sujet, you can have it designed.