Anyone who wants to advertise a business on screens asks about the price first. With regiowerber the answer always goes back to the same basis: every screen has its own day price. This article explains how the amount for your campaign follows from it, when a surcharge applies and how billing works.
You will find no amounts here, and that is on purpose. The day prices change with the network, and the current range with a worked example is always on the pricing page.
The basis: one day price per screen
Every screen in the network carries a day price. It applies to every day on which your ad runs on that screen. In the portal the ad itself is called a sujet: a single piece of advertising, that is an image, a text, a PDF or a video.
You decide which screens your campaign uses, one screen at a time. While choosing, you see the address, the surroundings and the day price of each screen before you add it. A local business therefore pays for exactly the places it wants to reach.
Reach and interaction do not go into the price. They are measured anonymously and are available to you afterwards as proof. A day with many people in front of the screen therefore costs the same as a quiet day, and the price you see when choosing is the price that is charged.
How a campaign adds up
Billing runs per sujet and day. A sujet that is switched on costs the day price of every chosen screen on every day it runs. More screens mean more day prices. The same goes for more sujets: if two sujets run on the same screen, its day price counts twice.
An example without figures: a bakery chooses three screens in its area and shows one sujet there with its offer of the week. A day costs it the sum of those three day prices. If it adds a second sujet for its Sunday bread on the same screens, the amount doubles on the days on which both run.
You do not have to work this out yourself. When you create the campaign, the portal shows every bookable screen with its day price and calculates what your selection costs per day. How this looks in the portal is shown in the guide Create a campaign and choose screens.
With a time window per entry you also set from when to when a sujet is visible. An offer that is valid for two weeks then runs only in those two weeks, and only those days are billed.
Video comes with a surcharge
For a video sujet a surcharge in percent is added to the amount. A sujet made of an image, text or a PDF stays at the day price. The current surcharge is also listed on the pricing page.
Whether a video is worth it depends on your message. A video plays without sound, and every ad is shown for at most 30 seconds at a time before the next one follows in the rotation. Some locations do not play video at all, which you see when choosing the screens.
An animated sujet in HTML brings movement to the screen as well, and it is billed as text, that is at the day price. How such a sujet is built is explained in the guide to sujets in Markdown and HTML.
No minimum term, billing follows the playout
There is no minimum term. You can pause a campaign in the portal at any time or switch off single sujets. Only the days on which your sujets ran until then are billed. A newly created campaign is also inactive and only runs once you deliberately switch it on.
Billing follows the playout, monthly, over the days on which your sujets ran. You pay by invoice or by card and TWINT. With card and TWINT the amount is charged to the stored means of payment, and you receive the invoice as a receipt.
The invoice is issued by the operator of the screens. If you book screens of several operators, each one sends its own invoice for its screens. If an invoice stays unpaid, your campaigns are paused until it is settled.
What else belongs to the price
The day prices are quoted without VAT, which is added on the invoice. The invoice lists the days on which your ads actually played.
Before its first playout, every sujet is checked by the operator of the booked screens. This review is mandatory, even when you book everything yourself, and it is free of charge.
If you do not have a finished sujet yet, you can have it designed. That is a separate order which you only place if you want to. There is no price list for it, and every request gets a quote without obligation, based on the effort. The playout then costs the day price per screen as always.
In short
The amount of a campaign follows from your selection alone: every chosen screen with its day price, counted per sujet that is switched on and per day on which it ran. A video adds the surcharge, the invoice adds VAT. You can pause at any time.
You find the current day prices on the pricing page, and the portal shows the exact amount of your selection when you create the campaign. How booking works step by step is explained in the article Book screen advertising yourself. Questions about your plans are answered by regiowerber through the contact form.