Help and answers for advertisers

You sign in to the ad portal, create the content, build a campaign and target it by tags to the neighbourhoods you want. Then you submit it for approval.

By tags. You choose a city or a neighbourhood, and your campaign runs on exactly the matching screens.

Yes. You manage several campaigns side by side, each with its own targeting and run time.

A presence sensor counts anonymously how many people pass the screen. The touch layer counts every click. Together they form an advertising currency with real numbers.

How often your message was seen and how often it was tapped, over the run time of your campaign.

Yes. The operator briefly reviews every campaign before it goes live, so the content fits the stairwell setting.

Excluded are unlawful, misleading and unfair content under Swiss unfair-competition law, political and religious advertising, pornographic and youth-endangering content, advertising for tobacco, addictive substances and gambling, and inadmissible health claims. Also rejected are discriminatory, violence-glorifying or inciting content, advertising that infringes third-party rights, and advertising that harms the standing of the buildings or their residents. For products under statutory advertising restrictions, those rules apply. The binding wording is the section on inadmissible advertising content in the terms.

Text in Markdown or HTML, a single image, a multi-page PDF or a short video. To a text piece you can add PDF or image attachments, shown as a tap-to-open link. The exact sizes are shown in the portal when you create the content.

Once approved, it appears on the matching screens, with no one having to do anything on site.

No. The count only records anonymously whether someone passes by and whether a tap happened. There is no camera, and the record stays anonymous, revDSG-compliant.

The price follows the monthly delivery, that is the device-days of your campaign, with a surcharge for video. The rates are on the pricing page.

You book monthly. Billing is afterwards by invoice for the actual delivery, there is no prepayment.

Your campaign runs once four things are in place: the campaign is switched active, all its creatives are approved by the operator, your billing details are complete and you have accepted the terms and the data-processing agreement. If one is missing, the campaign waits until it is met, then starts on its own.

A creative is a single ad piece (text, image, PDF, video). A campaign bundles creatives, steers the audience and the run time and switches them on or off. Approval sits on the creative, not on the campaign.

No. A newly created campaign is inactive. You switch it active on purpose once it is ready.

Open the creative's preview in the creatives list and click “Submit” below it. It then goes to the operator for review. You can submit each creative on its own. Alternatively a campaign submits all open creatives at once with “Submit all creatives”.

Usually one to two working days. The operator reviews each creative on its own, so the screens in the buildings stay clean.

The reason is shown on the creative. Revise the content accordingly and submit again.

Only a content change (text, image, template) resets it to open, then it has to be reviewed again, and campaigns with this creative pause meanwhile. Renaming or a branding change does not reset the approval.

No. Adding an approved creative, changing the order, removing a creative or adjusting the audience keeps the campaign running. If you add a creative that has not been reviewed yet, only that one pauses until it is approved; just submit it for review.

By the traffic light in the campaign list: red is inactive, amber is waiting for approval, green is running.

Reach is the anonymously counted movement in front of the screens while your campaign ran. Clicks are taps on your content. Both numbers are attributed per campaign: the same content in two campaigns counts separately for each.

From the day you created the campaign. A fresh campaign inherits no numbers from before.

By invoice, in arrears. There is no upfront payment. You book your campaign, it runs, and you receive a monthly invoice for the actual playback.

For the playback: on how many screens your campaign ran on how many days (screen-days). Reach and clicks are shown alongside as proof of value.

In case of payment default we pause your campaigns until the open invoice is settled.

So we can bill correctly and the legal basis is in place. As long as billing details are missing or the terms and data-processing agreement are not accepted, your advertising is not played out.